2011 – 2019Īfter eight years of logo existence, the owners decided to conduct a small redesign. It is used as a separate emblem when it becomes necessary to place it in a limited space. Unlike the rest, it has a white color, clearly standing out against a cobalt background. It is placed in a separate blue square with rounded corners. The endings of the letters “k” and “d” coincide in height with a dot above “i” and with a capital “L.” Lower case letters (except for the initial one), black, sans-serif. The first half of the image is the word “Linked” in the font Source Sans: Light and Semi-bold. The debut version was created in a working style – business, practical, no-frills, which immediately sets in a serious mood. The resource has registered over 500 million people from 200 countries of the world, which cover 150 areas of work. It is a social network designed to find the necessary specialists and establish business cooperation. It consists of the word “Linked” and the preposition “In.” Between them, there is a barely noticeable space, which makes the elements seem fused. Over the years of its existence, it has changed twice, but very slightly, remaining the same as it was at the beginning. The company’s emblem appeared immediately at the time of opening and is modern. All key periods in the development of the affiliate platform are reflected in the symbolism. In January 2017, it became the property of Microsoft, which bought it. In the first half of 2011, he applied for an IPO and, by summer, received registration on the New York Stock Exchange. Officially, the career of this company and its logo began at the end of 2002, but in reality, the service started working in the spring of 2003.
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